Market Analysis
The in-depth hospitality industry expertise means they are regularly called upon to
conduct independent market and operational studies for our hospitality clients. These
studies are designed to provide an in-depth analysis of the market position and
operating performance of an existing hospitality business or a proposed new venture to
a particular hospitality facility. They can provide the means for identifying performance
issues and opportunities for improving cash flow, and to critique management
capabilities and performance.
We can analyze a proposed development project and answer the all-important questions: Is it feasible from a market point of view? What is the current demand for gaming facilities in the proposed location and how is demand likely to change in that location over the short, medium and long term? Our specialists provide critical insights into a given market and use demographic analysis to forecast job and employment growth, population trends and other significant influences on demand. We can help clients determine what type and how large a project should be undertaken from both a market and financial perspective and whether the infrastructure surrounding a planned gaming facility is enough to support planned visitation levels. We have the in-depth experience necessary to address these tough issues.
Even if a developer is convinced that the marketplace will favorably receive a project, it is critically important to know how fast the project will be received. We can forecast the rate of absorption for a project and recommend a strategy encompassing promotional and pricing tactics designed to achieve the desired sales rate.
For established hospitality businesses, we can assess the performance of the business against prevailing and future market conditions. We identify comparable and competing businesses or facilities with a view to obtaining critical data on market position and market demand characteristics. Based on this information we assist in the development of financial estimates of profit and cash flow estimates and, identify risks associated with those forecasts. We will also provide recommendations for improved market and financial performance in the form of a detailed action plan.
